Portfolio
Every project starts from the same question: what does this business need visitors to do, and what's in the way of that right now.
E-commerce, iPhone cases
A full Shopify redesign for SoulCases, moving from a curated product-catalog storefront to a bolder, more visual shopping experience. The new design leans into the artwork on every case with a larger, gallery-style browsing grid, a clearer collection structure across style categories, and a streamlined product page built to move shoppers from browsing to checkout faster.
Before
After — Cunningham Web Co. redesign
Every project gets the same considered treatment shown here, from layout down to the details.
Before
After — Cunningham Web Co. redesign
Marketing / Lead Generation
A complete redesign concept for Lewis Marketing, focused on creating a more professional digital presence, clearer service messaging, stronger calls to action, and a cleaner path for potential clients to get in touch.
Redesign concept — not yet live on the client's site.
Hospitality / Italian Restaurant
A concept restaurant site for RAVELLO, an Italian dining destination inspired by the Amalfi Coast. Built around a photo-led homepage, an online reservation flow, a full menu and private dining pages, and a dedicated visit/hours section — everything a guest needs to decide, book, and show up.
Concept project — built to demonstrate the work, not for a paying client.
E-commerce / Luxury Fragrance
A concept brand and online store for Sillage, a luxury men's fragrance house with sixteen original scents. Built like a fragrance campaign, with rotating full-screen hero ads and studio product photography, then a complete shopping flow: filterable collection, product pages with sizes and scent notes, a slide-out bag, and a full checkout with express pay, promo codes and gift wrapping.
Concept project — built to demonstrate the work, not for a paying client. Checkout runs in demo mode.
